Cocaine – the drink?

Overhead at the table behind me, at the PSU student union:

Hey!  Did you hear about a new drink they’re coming out with?  It’s three and a half times stronger than Red Bull, and has a numbing agent, so that when you drink it, it’s like you’re on cocaine. 

Dude!  I wanna try it!

It’s ony sold in three states so far.  (Pause.  -Probably thinking about how cool he’d be with his frat boys if he could get his hand on a can.)  Hey!  Laura’s coming up for Thanksgiving from Las Vegas.  That’s where the drink started.

You should totally tell her to bring up a case!

Okay, so I googled it: Cocaine Engery Drink